The Fantasy Entertainment Empire

Ye Jiayi is in a good mood now.

"Taiwu Painted Scroll 2" played a beautiful publicity offensive by releasing high-quality opening CG, which created considerable enthusiasm, and at the same time ignited the expectations of the domestic game community for this work. This is of course Something to be happy about.

In addition, it is also very important that "Taiwu 2" has made further progress in the release work.

In fact, these two things are quite complementary.

Prior to this, she had dispatched commercial teams many times to the United States to discuss the overseas distribution of "Taiwu Picture Scroll 2".

EA, Activision Blizzard, UB and many other companies, as well as the business team sent by Ye Jiayi, have had contact.

The contact situation all the time is not particularly ideal.

For a game made in China, those European and American publishers still have doubts. In particular, this purely Chinese-themed martial arts style made them dare not take too much risk.

Of course, after all, "Taiwu Painting Volume 2" claims to have an investment scale of 1.2 billion, which is nearly 200 million when converted into US dollars. In terms of volume, it must be in the top ranks. These European and American manufacturers do have certain hairstyle wishes.

It's just that the specific release terms are a bit inappropriate.

The share ratio is okay, the more common three to seven points, although there are still many details that can be discussed, but it is generally estimated that this is the case.

However, the scale of publicity and distribution investment and agency fees need to be discussed in depth.

The more common distribution work is that the agent pays the developer, that is, Dimension Entertainment, an agency fee, and then invests funds for publicity, distribution, and sales. The final revenue is divided according to the contract.

Many publishers are more willing to represent "Taiwu 2", after all, nearly 200 million development investment. However, when it comes to these hard indicators, they are very cautious.

At present, they have not played the main body of the game, but only saw some design ideas and diagrams given by Dimension Entertainment, and the most impressive ones are only some real-time game screen videos.

These things can explain some problems, but not all.

For example, the so-called 'martial arts combat system', Wai Guoren can't figure out what it is. The so-called "dynamic rivers and lakes" made them even more sniffy: I don't believe that a Chinese company of yours can do things that we Americans can't do.

What's more, before this, Dimension Entertainment has never had experience in game production, which is a point that makes these publishers particularly uncomfortable during the negotiation.

So far, the one with the best conditions is UB.

They are willing to invest 15 million U.S. dollars for publicity, and at the same time, they are willing to give 6 million U.S. dollars in agency fees, but the premise is that after the game is released, they will first review and inspect the beta version. , they have the right to terminate the cooperation.

Ye Jiayi had no objection to the review. This is the intended meaning, it is impossible for someone to sign the contract without knowing what the game is like.

But before, Ye Jiayi was very dissatisfied whether it was investment in publicity or agency money.

The multi-party negotiations have dragged on for several months, and there has been no special progress. The entire distribution work seems to have stagnated.

Later, Ye Jiayi temporarily stopped contacting these publishers. After discussing with Fan Zhe, they decided to wait until the progress of the game development is more advanced and there is more content to be released before restarting the relevant negotiations.

But now, it's a good time.

...

"How can I play this game? I'm in a hurry."

"It hasn't been launched yet. It is said to be a Chinese game. Please wait patiently. I am also looking forward to it."

"Wow, this Chinese game is super cool!"

Among foreign players, the excellent opening animation of "Taiwu 2" has indeed achieved a certain influence.

Arnold saw a lot of sayings about "Taiwu Painting Scroll 2" on his personal social media software, and they all probably meant something like this.

He is one of the top executives at Activision Blizzard, and one of the few senior executives who loves to play games.

These days, people who invest in games don't necessarily like playing games.

Therefore, on his own private social media, in addition to many business partners, there are actually many familiar game players.

Seeing their communication also reminded Arnold of the familiar project "Taiwu 2".

At the beginning, when those Chinese people came to the company to discuss, Arnold had no direct contact with this project, but was introduced by other colleagues later.

That was another company executive named El Dawson. His evaluation of this game and this Chinese company was: "Whimsical, daydreaming."

Activision Blizzard is a large company and a veteran in game publishing. It has many key works, the most famous of which is the "Call of Duty" series, and also includes "Prototype", "Thor" series, "Remastered" Back to Wolfenstein and a series of popular games.

The old buddy said so, so Arnold naturally learned about it casually and stopped paying attention.

Every year, they receive cooperation applications from other game companies, ranging from small companies to large companies, from local American companies to overseas companies. Most of them have no cooperative value.

Come to think of it, this Chinese company called 'Dimension Entertainment' should be similar. What's more, as far as he knows, it's still a company that specializes in animation and film and television industries.

But today, when he saw a lot of discussions about "Taiwu 2" on the Internet, he felt that things seemed to be different from his previous impressions.

It is strange in itself that a so-called 'wuxia' game made in China is able to gain a lot of popularity on various social media.

Out of curiosity, he followed the relevant discussions and found the promotional animation of "Taiwu Painting Scroll 2".

Originally, he thought it would take some effort to find it, but unexpectedly, this animated video has become very popular on Youtube, and even appeared directly on the push page on the homepage.

Click on it, and after reading it, Arnold was stunned for a while, then stroked his bald head, and said to himself: "If this is a daydream... then what are the things made by our first-party studio? "

He knew what kind of effect the opening animation would have if it was done particularly well.

Although Activision Blizzard and Blizzard Entertainment are basically operating separately, Activision doesn't care much about Blizzard's affairs. However, after all, in a group, Arnold still knows how much the excellent opening animation of the WOW game has helped.

Dimension Entertainment can make the opening animation of "Taiwu 2" like this, presumably, the game itself is not too bad.

It seems that we have to readjust our views on "Taiwu 2".