The Fantasy Entertainment Empire

"Thirty million sales..."

"Isn't this too scary?"

"Dimension Entertainment is going to heaven? How much does it cost?"

"The sales are almost 10 billion RMB???"

...

Discussions about the sales performance of "Taiwu 2" are everywhere in major media and online forums. No doubt people were amazed by this.

Few people would have imagined that a domestic stand-alone game could really be purchased and sold to such an extent.

The said single machine is dead?

Of course, in the final analysis, no matter how much money "Taiwu 2" sells for, it is still not as good as pesticides. The family's annual revenue can reach 30 to 40 billion. Calculated to sell 100 million a day, according to some people, this is more profitable than drugs.

But then again, if you want to sell like pesticides, you don't just have to do a good game. A mobile game that exploded relying on social networking is a marketing victory, a social victory, not a game.

But "Taiwu 2" is a victory that belongs to the game.

The publicity budget invested in "Taiwu 2" is actually very high. Activision’s over 100 million marketing efforts in overseas markets are put aside for the time being, and Dimension Entertainment’s domestic publicity and distribution costs are actually quite a few.

Although most of the discussions are spontaneously initiated by players and gamers, the guidance and rise of these discussions are inseparable from Dimension Entertainment's own publicity investment.

But in any case, the success of "Taiwu 2" is based on the absolutely excellent quality of the game.

The same is true for social evaluation.

All kinds of social news about pesticides, including mainstream reviews, are not friendly to this game. Of course, some of them are said to be "protecting children", but they are actually hacked by friends and businessmen with pink eye disease. But overall, it doesn't get much reviews in the mainstream media, and that's true.

The treatment of "Taiwu 2" is completely different.

On somehu, on Douban, and on major game forums, "Taiwu 2" received almost all positive reviews. And beyond the game circle, serious official media such as News Network have given Taiwu the evaluation of "the best domestic game work, the benchmark for the export of Chinese culture".

This type of evaluation is almost equivalent to a qualitative evaluation by the official media.

Originally, there were still some people who secretly wanted to hack 'Dimension Entertainment' and 'Taiwu Painted Scroll'. The tricks were nothing more than 'children playing games delay learning', 'school violence is actually related to this game' And so on, the results have all died down until now-hei does not move!

It is also at this point that "Taiwu Painting Scroll 2" has achieved success in an absolute sense on any level.

...

After the celebration banquet of "Taiwu 2", Fan Zhe also basically ended his other work.

Post-production of "Martial Arts Master".

Now, no one will question Dimension Entertainment's strength in TV drama projects. In fact, in the early days, before the production of this drama was completed, the major platforms surrounded it like a school of sharks smelling blood.

In August, when "Martial Arts Master" was finalized, the negotiation work on this work had already begun.

But this time the negotiation was quite a bit of a twist.

Dimension Entertainment changed its original attitude in "Fantasy Three Kingdoms", no longer engaged in competitive quotations, and directly set a one-buy price—the first part of "Martial Arts Master", the content of the seventy-three episodes, sold for one billion yuan, and at the same time promised Give the lower part the right of first refusal, the content of the 72 episodes of the lower part, the starting price is 1.2 billion yuan.

This price... makes all major platforms panic.

"The Martial Arts Master" is a drama, and it is not a secret in the industry that two parts were filmed in succession. It is understandable that it will be split into two parts and sold for two shares.

But in this way, the total cost of purchasing this drama reached 2.2 billion yuan, which is a bit scary.

Of course, in the past few years, the signing price of some major and popular dramas could easily reach the scale of one billion, but this series, divided into two parts, actually sold for 2.2 billion?

Too exaggerated, stealing money?

Dimension Entertainment said: It's just stealing money.

Several video sites that were quite interested in this work were scared off when faced with this price.

However, no one can be reconciled to losing such a work.

They tried to contact the business department of 'Dimension Entertainment', trying to negotiate a price.

However, the attitude of 'Dimension Entertainment' is very firm: the one-buy price is here, there is nothing to talk about.

The flags and drums of each family have temporarily died down.

...

"What about Ai Qi's video?"

Cigarettes in Song Wenjie's mouth, one after another.

Smoking is not allowed in the office. He is currently at the downstairs door of the company, and next to him is one of his confidants.

"According to the news we have now, Ai Qi is also intimidated by the price."

"Where are the others?"

"It's all the same, 2.2 billion... Dimension Entertainment really dares to speak."

"Oh..." Song Wenjie sighed.

This price puts too much pressure on him.

According to his own thinking, the works produced by Dimension Entertainment must be taken down no matter what. The bosses at the top of the company also agreed with his judgment.

Let’s not talk about how reliable the name of Dimension Entertainment is. Just look at the work "Martial Arts Master", which itself is an adaptation of a popular novel. Secondly, after the news of this work being adapted into a film and television drama, the expectations of all parties The value is quite high.

As long as the quality passes the standard, this is almost a drama that will not hit the street, and it has a great chance of becoming popular.

However, 2.2 billion... This is too expensive.

How many Qing palace dramas is this enough to buy?

Is Dimension Entertainment so big?

High cost input represents a huge risk. At the same time, such a large cost also means that the rate of return has been compressed to a very low level.

If you really spend such a high price to buy a drama, you will fail, and you will be compensated in blood, and even a bit painful. Although the Penguin family was rich, and the money was blown by the strong wind, the figure of 2.2 billion was all turned into cash, and the strong wind would take a long time to blow it!

The Penguin family hesitated.

Song Wenjie himself was also hesitant.

No matter how confident he is in Dimension Entertainment, he is just a senior wage earner here, not a real boss. He couldn't convince the boss that he could really make money by accepting "Martial Arts Master" at such a high price.

You know, buying "Martial Arts Grandmaster" will definitely not work if you don't lose money. If the investment of 2.2 billion is thrown into the bank to collect interest, it can still collect 100 to 200 million a year. If you don't lose money, you will lose money.

What's more, if you really lose...

There is a high probability that their own future will be lost together.

Even the rich and powerful penguins are like this, not to mention the others.