The Fantasy Entertainment Empire

If "Martial Arts Master" can make 700 to 800 million yuan from various aspects on the dimension platform, it is not just a matter of money, and being able to earn this money means that there are a large number of users.

In mid-September, Dimension Entertainment completed the repurchase of all animation and film and television works it had sold in the past.

This is limited to a few early works, such as "4.6 Billion Ensemble" and "Special Events Task Force". "Amber" and "Fantasy Three Kingdoms" were sold as exclusive broadcasting rights, which are basically impossible to buy back.

The content of the former two, with a total of seven seasons and eighty or ninety episodes, has been launched on the Dimension platform, and can be watched for free; "Amber" and "Fantasy Three Kingdoms" are not. These two works were originally sold as exclusive screening rights, so it is not very easy to get them back.

But fortunately, when Dimension Entertainment was selling its works, the contract also paid attention to it: these two works were sold only for exclusive broadcast authorization, but the copyright is still in Dimension Entertainment's own hands, and they have the right to use this for themselves. Any content of the two works, used in any way.

In other words, Dimension Entertainment can play it on its own platform, at least there are relevant clauses in the contract to support it.

Of course, this certainly has certain legal risks. They must not be reconciled to just swallowing their anger like this. If Dimension Entertainment really did this, they might have to fight a war of words and even go to court.

If it gets to that point, this matter will become very troublesome, Ye Jiayi still prefers to be able to discuss and resolve it. Even, Dimension Entertainment can pay tens of millions of funds for the repurchase of broadcasting rights.

And if the Penguins disagree...

Then implement the terms of the contract, and file a lawsuit.

Which company doesn't want to fight several lawsuits after its establishment?

At the same time, Dimension Entertainment has also produced a corresponding publicity strategy for "Martial Arts Master".

...

In late September, the negotiations on "Martial Arts Master" officially broke down.

Ye Jiayi's price of 2.2 billion was not satisfied. Ever since, Mr. Ye stopped negotiating with all other platforms.

Although they didn't say it clearly, everyone can see that when the outside world sees the action of "Dimension Platform" launching various old works of their own, and the fact that "Martial Arts Master" has not been sold, they are not panicked at all. : Dimension Entertainment is going to create its own content platform.

Everyone fell silent.

The 'Dimension Platform' has existed for many years, but before this, no one has ever taken their platform seriously, and 'Dimension Entertainment' itself has never vigorously developed a content platform.

But it seems that this time, Ye and Fan are going to be serious.

If Dimension Entertainment always only makes content, then there is no doubt that they will be friends with all domestic content platforms. Everyone who wants good content will scramble to be a partner of Dimension Entertainment, and they will be the hottest content provider in the industry.

But obviously, now Dimension Entertainment has begun to be dissatisfied with its status. It is no longer just a content provider with peace of mind, but also wants to go upstream in the channel and sit on an equal footing with these domestic video giants.

This is something that provokes the nerves of many predators.

Other small platforms don't matter. To make content, it depends on money. Except for the three BATs, almost no other Internet companies have enough capital to compete with them.

Of course, Dimension Entertainment doesn’t have that much money. After all, their marketing in the past year was only about one billion yuan. This year, relying on the popularity of "Taiwu 2", they reached more than ten billion yuan in sales—and it’s just sales. It's just that the profit is definitely not that high.

But Dimension Entertainment has no money, no money, they have content!

Relying on the strength of its own content, if it is a content platform, it is enough to make people vigilant.

After "Martial Arts Grandmaster" was confirmed to be launched on the 'Dimension Platform', Dimension Entertainment's publicity plan for this work was officially launched.

The official website of the 'Dimension Platform' has officially posted a promotional poster of "Martial Arts Grandmaster"; the 'Dimension Platform' app has been promoted in major Android channels and ios stores.

Of course, if it is only to promote the dimension platform, the efficiency will be particularly low.

The most important publicity strategy is still on the content.

The main one, of course, is "Martial Arts Master".

The poster of "Martial Arts Master" on the Dimension platform directly hung a splash screen pop-up window when the platform was opened. This is equivalent to that everyone who opens the 'dimension platform' will see the poster of "Martial Arts Grandmaster".

This is actually the first advertisement made by 'Dimension Platform', and it is for my own work.

Most users, in fact, don't like this. When people open the 'dimension platform', they just use it as a launcher to start "Taiwu 2". When encountering such a pop-up advertisement, the first reaction is to close it, and then click to start the game.

This is a normal reaction for most people.

But the reason why almost all apps are doing this is naturally because it is effective, but it is just a matter of conversion rate.

And the advertisement of "Martial Arts Master" is not bad.

Domestic players who play Taiwu currently have more than one million online players, and there are even seven or eight million monthly active users.

Those who like to play "Taiwu 2" are naturally interested in martial arts and kung fu—even if they don't, they will after playing "Taiwu".

For these people, "Martial Dao Grandmaster", the name alone is quite attractive.

At first, many people thought it was a new game from 'Dimension Entertainment'. After all, the audiences of gamers and TV series do not overlap so much. Many gamers may not usually pay attention to TV dramas. It is quite normal for some of them to have heard of "Martial Arts Master".

Many people clicked on the poster and saw the inside page.

The text at the beginning of the inner page contains the relevant information of "Martial Arts Master", and it is only a few lines of text. And below, there are some trailers and some setting pictures.

This promo begins with a ring. Different from the floor and fence in the impression, this arena is paved with red bricks, which is quite large. The gaps between the red bricks can be seen to be quite large, and flames spew out from time to time.

The two men stood facing each other. Looking at their faces, they could recognize that they were two actors, Liao Fan and Zhu Yawen.

Especially the former, among the kung fu stars in recent years, he has developed very well. Good acting skills, good skills, outstanding masterpieces, and the box office of the starring movies are also very good, and he has won some awards himself, so he can be regarded as a first-line movie star.

He was able to participate in "The Martial Arts Master", which surprised many people a little.