The Fantasy Entertainment Empire

Both Shi Jiangxuan and Lei Xiajun were in no mood to sleep.

Although the movie has already been released, no matter what they do now, it is impossible to affect the box office results on the first day, but they are still willing to stay in the company, even if the two of them sit and drink tea relatively silently, they do not want to go back Home.

They are waiting for first-hand news. Whether it's life or death, give me some kind words.

The box office still didn't come out at the beginning, but the ratings on the Internet have already lifted the ban.

On Douban, the evaluation of "Hell Apartment 2" is not bad, with a score of 8.2, it has already entered the category of an excellent movie.

At the same time, under this rating, there are still many users who are not stingy with compliments in the short and long reviews.

Seeing such comments, Shi Jiangxuan and Lei Xiajun felt relieved.

"At least I won't be scolded for making a bad movie, right?" Lei Xiajun said.

"I don't really care about this." Shi Jiangxuan said, "The box office performance is the real foundation. What's the point of applauding or not?"

"You bastard... I just want to comfort myself first, lest I just sit here and feel uncomfortable. Why do I have to speak out?"

Shi Jiangxuan stopped talking.

The two of them poured cup after cup of tea into their stomachs as if they didn't need money, so that they went to the toilet several times in a short time.

The anxious wait did not last long. Although the comprehensive box office statistics are still not coming out so quickly, there are still good news from various parties.

First of all, the attendance rate of the film is not bad. Judging from the preliminary information given by the outsourced research company, the box office of "Hell Apartment 2" should not be too bad.

This is a very crucial message.

With a good attendance rate, and the film itself has a pretty good lineup in major theaters, if you look at it all together, will the box office be poor?

Certainly not.

This opening is many times stronger than when "Hell Apartment 1" was released.

The subsequent situation is also true.

The first-day box office of "Hell Apartment 2" is out.

Forty-three million.

It's hard to compare the performance of some blockbusters on the day of release, but in any case, it's a pretty good performance. At the beginning, when "Hell Apartment 1" was released, even if it was the day with the highest box office in a single day, it did not reach such a result.

During the three days of the Ching Ming Festival holiday, the results in the next two days were not bad.

The box office on April 5 was even higher than that on April 4, reaching 45 million; on April 6, it was also 39 million.

The box office performance of "Hell Apartment 2" has been relatively stable throughout the holiday period.

During the entire Ching Ming Festival holiday, the total box office was 128 million. During the whole holiday period, it ranked second in the box office of domestic current affairs. Only one "Bumblebee 2" from Hollywood reached a total box office of more than 200 million in three days. Very eye-catching blockbuster performance. This is already the tenth day of the release of "Bumblebee 2". If we talk about the premiere results, this movie is crushing "Hell Apartment 2".

Speaking of the first part of "Bumblebee", the box office in North America died suddenly, but the domestic box office performance is still good, which is one of the main reasons why this series can produce the second part. (take a sip)

It is not realistic for "Hell Apartment 2" to challenge this kind of commercial blockbuster for the public. But none of the other films that were released at the same time could be played.

However, this relatively good result still did not allow Shi Jiangxuan and the two to relax too much.

Dimension Entertainment's box office performance expectation for "Hell Apartment 2" is 450 million yuan, which is higher than the final box office performance of the first movie.

And right now, although the results at the beginning of the second part are much better than those of the first part, it is still the best performing part at the box office in this schedule except for "Bumblebee 2". However, looking at this holiday season, the average single-day box office is only over 40 million, which is not a particularly good sign.

According to this standard, judging by the follow-up trend of normal movies, the final box office of "Hell Apartment 2" will be around 350 million to 400 million.

It's not a big problem for this data to exceed "Hell Apartment 1", but if you want to complete the set goal of 450 million, you may be at a loss in the end.

Of course, this thing depends on the follow-up trend. After all, the movie has only been in theaters for three days now, and if the performance is stronger in the future, the box office performance may be even higher, maybe.

Of course, this matter is a bit resigned to fate.

No one likes to leave their fate to God when they have a choice.

"Old Lei, is our publicity budget enough?" Shi Jiangxuan asked with red eyes.

"In the early stage of the launch, it was basically smashed down, and now there are not too many reserved." Lei Xiajun's current state is also very bad.

The two of them basically didn't have a good rest during the Qingming holiday.

Shi Jiangxuan stroked his chin and made up his mind. He said, "Then I'll go to the headquarters later and chat with Mr. Tang to see if I can get some more publicity investment approved."

The accounts of 'Dimension Media' are independent. As the president of the company, Shi Jiangxuan theoretically has the right to transfer the funds in the company's accounts. It's just that, after all, there is still a head office on it. When it comes to large accounts, it's better to ask the head office to know.

And the "President Tang" that Shi Jiangxuan said was naturally Tang Zhiqi. She is currently one of the executives in Dimension Entertainment. She is mainly responsible for the financial work of the group.

Tang Zhiqi didn't set up a card for Shi Jiangxuan, so she approved it happily.

With this money, Shi Jiangxuan went back to discuss with Lei Xiajun, and decided to continue investing the money in word-of-mouth promotion.

Although there are not a few funds, it is still not enough to invest in large-scale publicity, and the audience group covered will not be particularly large, and the key is that it may be a bit worrying to catch flowers.

That being the case, it is better to throw the limited funds on word-of-mouth publicity. Through the actors and the quality of the film, the audience can spontaneously promote the work.

Especially for the promotion among horror movie lovers, this is very important.

Although, I don't know if this investment can really boost the follow-up long-term release results as expected, but at least try hard.