The Fantasy Entertainment Empire

Although more publicity costs were invested, after the Ching Ming Festival holiday, the box office of the movie still inevitably dropped a lot.

It is natural that the box office is high during holidays and low during weekdays.

But if we want to talk about the bottom, we also need to see how low it is.

The situation of "Hell Apartment 2" is not bad.

When it comes to weekdays, there are still about 10 million box office in a single day.

Ever since, the box office of "Hell Apartment 2" in the first week came to 178 million.

At this time, both Shi Jiangxuan and Lei Xiajun felt at ease.

Although, this is still not enough to guarantee that "Hell Apartment 2" can really reach more than 450 million at the box office, but at least for a few days on weekdays, it can reach 1,000 per day. It's really good news.

At the same time, the reputation of "Hell Apartment 2" further fermented.

In this world, a good movie is not guaranteed to be a blockbuster. Many movies have excellent reputation, but few people are willing to pay for them, and most of them have never even heard of the name of this movie.

Word of mouth can never be completely lost to represent box office results.

However, if the word "word of mouth" is linked to "marketing", then this is another matter.

Not all works can do the 'word-of-mouth marketing' they do. Who doesn't know that the popularity of publicity through word of mouth is the most able to bring a large number of user conversion rates? Who doesn't know how much help and improvement it will bring to the work if users can spontaneously spread the excellence of a work?

It's just that capital is required to do this.

How many movies with a lot of investment, when trying to do word-of-mouth marketing, due to excessive promotion, many audiences watched it, but the result was not as good as expected, and then they walked out of the movie theater with a burst of curses?

This matter, on the contrary, will particularly hurt the performance of the work.

In other words, it’s not that I don’t want to do a lot of movies, or I don’t do word-of-mouth marketing, but this thing is a double-edged sword. If the quality of the work is not really excellent, the loss outweighs the gain.

And some movies that are really serious and good, but there will be various problems: for example, the subject matter is unpopular and unpopular, and most viewers will probably not go to the movie even if they get a recommendation; or It is because the investment cost is relatively low, and movies that win with creativity do not have enough funds to invest in publicity and "word-of-mouth marketing" to fuel the flames, and in the end they are lost to everyone.

For "Hell Apartment 2", the quality of the work can be guaranteed first, but it is inevitable to encounter the problem of "the subject matter is small, which makes it difficult to expand the influence of word-of-mouth".

Although, when doing publicity, the people of Dimension Entertainment have tried their best to weaken the horror elements, but to strengthen the suspense and brain-burning publicity, but... To be honest, although the latter two are more acceptable to the audience, although they are more terrifying The film is slightly better, but it is also not a particularly popular subject.

But no matter what, Shi Jiangxuan and Lei Xiajun are already very satisfied to be able to steadily get tens of millions of box office on weekdays.

However, more importantly, what will happen in the second weekend.

By the second weekend, the box office performance picked up again. Compared with the box office of about 40 million when it premiered during the Ching Ming Festival, there is no drop in the past two days, and it still got 42 million on Saturday, slightly lower on Sunday, and there are still three Eighteen million.

This result has declined compared to the three-day holiday for the premiere, but the decline is not particularly serious, and it is still within an acceptable range.

This also brought the total box office of "Hell Apartment 2" to 260 million.

In this way, Shi Jiangxuan and Lei Xiajun are really relieved.

450 million, don't say 100% can get it, that's crazy, 80% or 90%, it's not a big problem.

During the working days of the second week, the box office results are still guaranteed to a certain extent.

In five days, the box office totaled 46 million, which is not even much lower than the weekday box office in the first week of release.

On the weekend of the third week, the box office totaled more than 60 million in two days, and the total box office of "Hell Apartment 2" came to 370 million. At least, in terms of release results, "Hell Apartment 2" officially surpassed its predecessor in less than three weeks.

This has already reached the minimum goal set by Dimension Entertainment for this work, and it is not far from the goal of 450 million in the future.

And on the working day of the third week, the box office totaled 30 million in five days, making "Hell Apartment 2" break through 400 million in one fell swoop. On the weekend of the fourth week, the box office was 27 million and 18 million in two days respectively, bringing the total box office to 445 million.

However, compared with the early days of its release, the box office performance of "Hell Apartment 2" has dropped significantly, and the attendance rate cannot continue to remain high.

After all, it is a theater work that has been played for more than 20 days, and it has entered the end of its release life.

At the same time, many works were released in the same period, including a film with a particularly good reputation abroad, which was finally successfully released in China after going through arduous and difficult reviews.

As a result, under the impact of many parties, the entire movie's film schedule has also dropped considerably, falling to less than six percent.

However, no matter what, the distance from the goal of 450 million is only 5 million, and it will not fail to complete the goal anyway. Shi Jiangxuan and Lei Xiajun expressed their calmness.

On the one hand, they tried their best to maintain communication with various theaters to strive for a more stable film schedule, and at the same time, they also tried their best to strive for a longer broadcast time.

At the same time, for the next best thing, 'Dimension Media' also stated that it is possible to give up some of the prime time screenings when everyone watches more movies, such as afternoon screenings and evening screenings before ten o'clock. But try my best to ensure that there must be a lineup for late-night shows.

This is a very sensible point. Generally speaking, there is nothing to compete for in the late-night session, just like the morning session, it is a very indifferent session.

But, for horror movies, late-night shows aren't so bad.

The box office results of "Hell Apartment 2" officially exceeded 450 million box office on the first working day of the fourth week.

While Shi Jiangxuan and Lei Xiajun were delighted by "Hell Apartment 2", they also turned their energy to another matter - the opening celebration banquet.