The Richest Man Yang Fei

The third point Yang Fei wants to talk about is also the most important point of brand development, which is to win awards and certification.

"Toothpaste is different from other daily chemical products. It acts directly on the inside of the human mouth. Most people don't pay much attention to things that touch the skin, but they have higher requirements for products that enter the mouth."

"If our products can be recognized by the World Association of Professional Dental Technics, the credibility and reputation of the brand can be improved, and consumers, especially foreign consumers, will be more willing to pay for it."

"The internationally well-known dental associations include FDI, which is the World Dental Federation. This is the world dental organization with the longest history and the largest number of participating member countries. There is also an ICD, the International College of Dental Physicians, headquartered in the United States. , is one of the internationally renowned stomatological organizations, committed to promoting the development of dental care, teaching, scientific research, management, etc. In addition, there are International Dental Association, International Dental Academy. Can get one or more of the certification, that is The development of toothpaste products is extremely beneficial, and it is easier to be recognized and purchased by foreign consumers."

"In addition, there are trophies such as gold medals in international expositions. If you can get one, you will get a lot of points. Consumers can only determine the quality of toothpaste through these certifications and trophies without knowing the ingredients and formula of toothpaste. bad."

"In addition, we can't relax domestic publicity. We need to establish a responsible and technological corporate image. This requires some domestic public welfare activities."

"Public welfare activities seem to be free, but they are actually a means of publicity. The free advertising effect and huge word-of-mouth feedback can increase the popularity of our brand and let more people know and recognize our brand."

"For such activities, we can take the initiative, contact the Department of Disease Control of the Ministry of Health, and cooperate with them to carry out activities with oral health education as the main content in major provinces and municipalities across the country. We can choose a high-ranking name, such as It's called 'China Oral Health Promotion Plan'..."

Yang Fei talked eloquently, and had an in-depth communication and discussion with Ma Xiangyang on his idea of ​​how to develop the Zhonghua Toothpaste brand.

Ma Xiangyang was very excited when he heard it. Yang Fei's words seemed to open a window in front of him, allowing him to see a completely different brand operation and operation. He is like a rookie who has obtained the secrets of martial arts, he is happy and excited, and he has a feeling that he will die soon after hearing the truth.

"It's no wonder you can be so successful. In just a few months, you have built the white brand into a leading brand in sales! Others say that you are a lucky local tyrant, but I know that you rely on your strength and brains!" Ma Xiangyang rubbed Folding his hands, respectfully like a primary school student.

Yang Fei smiled and said, "Mr. Ma is being modest. The brands of your White Cat Company are all doing very well. They are textbooks for our younger generations to learn from."

Ma Xiangyang said: "Don't dare to be, we are old, our thinking is outdated, and we can't keep up with the development needs of the times."

Yang Feidao: "Innovation and development are closely linked, development is inseparable from innovation, and innovation can drive development. Before winning awards and certification, we must first upgrade the brand content, that is, innovation. The current situation of Zhonghua Toothpaste Factory Scientific research strength is not enough to support this kind of innovation. Therefore, we need to find more powerful scientific research institutions to cooperate with."

Ma Xiangyang said: "Fuda's medical school is good. Their clinical medicine discipline is at the top level in China. It was formerly known as the clinical medicine major of Shanghai Medical University. The stomatology of Jiaotong University is a national key second-level discipline and a national characteristic specialty. It ranks among the top in the country. These two universities are both in this city, which is convenient for communication.”

Yang Fei pondered: "Toothpaste scientific research is a complex system engineering. Internationally famous brands will have more than a dozen or even dozens of research institutes under their banners. I mean, strategic cooperation with Fuda and Jiaotong University at the same time."

Ma Xiangyang said: "Boss Yang, you are indeed a generous person. You speak and act with a grand view of the world and the overall situation. You always look at problems from the perspective of the overall situation.

That alone makes me feel inferior. "

On March 15th, Yang Fei had to rush back to Southern Province to participate in the Outstanding Entrepreneurs Commendation Conference. His time in Shanghai was limited. After signing the contract, he went to Fuda University and Jiaotong University the next day to contact cooperation matters.

At No. 220 Handan Road near Wujiaochang, Yangpu District, Yang Fei strolled into the main campus of Fudan University.

The word Fudan is selected from the famous sentence "The sun and the moon are shining brightly, Dan Fudan is here" in "The Great Biography of Shangshu · Yuxia Biography", which means "self-improvement, rejuvenation of China", which entrusted the intellectuals at that time to run their own schools and educate the country.

There are majestic teaching buildings, large green lawns surrounded by trees, and garden landscapes with Jiangnan characteristics such as Yanyuan and Xiyuan. It is more like a beautiful park.

The weather is fine, and groups of students are basking in the sun comfortably, playing guitar and singing, Fudan students rushing to the teaching building for class, and couples meeting under the tree, full of youthful and romantic atmosphere.

The Guanghua Building, which is famous all over the world in later generations, has not yet been built, and the strange wonder of the wind tunnel cannot be appreciated.

Yang Fei walked towards the office building.

Asami Sao followed him and said, "Boss, I have already contacted the vice president of Fuda University, and I talked to him first. He is looking forward to cooperating with us."

Yang Fei nodded. He has always been steady and cautious in his work. He cooperated with three schools at the same time for the process and formula of washing powder, and distributed the relevant technologies to them for research and development. This is not only conducive to the confidentiality of the formula and process technology, but also It is conducive to the improvement of process and formula technology.

The so-called one person is short in wisdom, two people are long in wisdom, and three cobblers are better than Zhuge Liang.

He also plans to distribute the research and development of the new toothpaste formula technology to three universities. In addition to Fuda and Jiaotong University, he has already contacted Ning Guoqing with Peking University School of Medicine, and will also cooperate with them.

In Yang Fei's hand, he now holds three toothpaste brands, one is Zhonghua Toothpaste, one is White Toothpaste, and the other is Baixue Toothpaste, which will cover all markets in high, medium and low prices.

Toothpaste has become Yang Fei's vanguard in entering the field of personal care. He must take this position!

Yang Fei was thinking for himself when he suddenly saw a girl with fluttering hair sitting on the bench under the tree in front of her. She was holding a book and was reading seriously. Slowly falling, falling on her hair.

This scene is so beautiful and moving.

Yang Fei walked over, gently picked up the leaves on her black hair, and said with a smile: "The red leaves in the sparse forest, the hibiscus will thank you, and the natural makeup decorates the autumn screen."

Asami Sao looked at him in surprise, thinking that the boss is really familiar, seeing a beautiful girl, she rushed forward and started flirting directly!

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