The Richest Man Yang Fei

Procter \u0026 Gamble once again asked Yang Fei to negotiate, saying that they would acquire Meili Daily Chemical Factory and the Clean White brand.

Yi Fangzhou really came here this time with sincerity. The price increase of 10 million and 10 million has been increased to 350 million.

Unfortunately, Yang Fei was still unmoved.

Yi Fangzhou was very depressed. After he was transferred to the vice president of the Greater China region, the important task entrusted to him by the headquarters was to buy one of Nice and Meili Daily Chemical Factory.

As a result, he failed again and again, and the acquisition negotiations between the two companies failed.

What happened to these national enterprises? In the past, it was always sold with a bid, but now it is not sold if it is in a group?

"Mr. Yang, please make a price! How much do you want to sell? If I can't make the decision, I can ask the headquarters." Yi Fangzhou's sharp edges and corners were worn away by Yang Fei's attitude, and his patience was also worn down.

"Boss Yi, you are trying to coax a person who just woke up to sleep. Obviously this is impossible." Yang Fei said, "You have so much money, you can definitely build a good brand."

"It's easy to build a brand, but after it's created, whether it can adapt to the local area, whether it can prosper, and whether it can be accepted by consumers is not dependent on money alone. There are too many examples of big brands collapsing." Yi Fangzhou said, " And this is why we value your brand at 300 million."

Yang Fei smiled and said, "Boss Yi, I do have an idea. If what you value is my ability to build a brand, you can give me 300 million yuan, and I will help P\u0026G create a laundry detergent brand."

Yi Fangzhou said: "Mr. Yang, you are joking, this is impossible. Even if we give you 300 million, you will not be able to create another brand that is exactly the same as Jiebai, and the market share will not be as high as it is now. The accidental factors and luck are really too important. Vitality 28 is down, can their original team build the same vigor factory? This is impossible."

Yang Fei said helplessly: "This is the only chance we can cooperate. It's a pity."

Yi Fangzhou was restless, touched his chin with his right hand, kept rubbing it, and said: "Mr. Yang, if you are not satisfied with the price we offered you, you can say a price. I believe it is definitely a matter of price. If someone If we can afford it, our P\u0026G brands can also be sold.”

Yang Fei was too lazy to waste time, and stretched out an index finger.

Yi Fangzhou exaggeratedly exclaimed: "One billion?"

Yang Fei shook his index finger,

Said: "10 billion, I will sell."

"One, ten billion?" Yi Fangzhou exclaimed, "This is really crazy!"

Yang Feidao: "In my eyes, the clean white brand is worth so much money. Let's not talk about the development of overseas markets, just talk about the Chinese market, and don't talk about the value of brand expansion. We only talk about washing powder. Our country is one every year. The market is tens of billions, and based on the market share that we currently occupy, I estimate that the annual sales will exceed 10 billion, and it is not impossible to reach 20 billion a year in the future."

After a short pause, Yang Fei continued: "Combined with the global sales volume, this figure will be even more impressive. I said 10 billion, but it was just selling at a low price. Because I know you can't afford this price!"

Yi Fangzhou didn't speak, just shook his head.

Luo Hongcai next to him looked at Yang Fei in astonishment, as if he was looking at a lunatic.

A washing powder brand, dare to sell 10 billion! Isn't this crazy?

How many brands in the world dare to have such a tone?

A message sent by Yang Fei is actually very clear, that is, not for sale!

He offered 10 billion yuan, but he was refusing it.

It is impossible for Procter \u0026 Gamble to be crazy enough to spend 10 billion to acquire a washing powder brand that has just been established for a year.

Negotiations froze.

Yi Fangzhou has lived abroad most of the time, and his speech has a strong Western style. When it is intense, it is like those hysterical foreigners yelling in the dubbed film.

"Mr. Yang, you and I are both Chinese. I am standing in your position and thinking for you. Procter \u0026 Gamble is a big company. Its size is unimaginable! You can still get a lot of money if you sell Jiebai now." In the future, Procter \u0026 Gamble will show its power and invest funds in its own brand, then your product will have no chance of turning over! At that time, no one will buy it if you want to sell it.”

"I'll sell it, but you can't afford the price." Yang Fei said flatly, "Everyone is busy, so why waste your time here?"

Yi Fangzhou said: "Ten billion, the price you offered is simply impossible. If you sincerely want to sell, then we can negotiate a reasonable price."

Yang Fei said: "You can't afford my price. Mr. Yi, I also heard the threat in your words just now, but I am not afraid. Whether it is Unilever or Procter \u0026 Gamble, they are all my competition Opponents. I will respect all opponents who abide by business rules, but I also despise all opponents!"

Yi Fangzhou curled his lips in displeasure: "Well, Mr. Yang, I hope we can all become rivals who respect each other."

The two shook hands friendly and ended the negotiation.

On the second day after the negotiation ended, Procter \u0026 Gamble announced that Tide held a press conference and launched three new products at the same time. The high-end one was called Tide Natural Soap Powder. In contrast, this high-end laundry detergent is priced at 9.8 yuan, which is a full three yuan more than the white and natural soap!

Their mid-range product is concentrated laundry detergent, and the price is as high as eight yuan, and further down, it is three yuan a bag of general powder.

From Procter \u0026 Gamble's powerful press conference, it can be seen that their company will spare no effort to promote the Tide brand.

Yang Fei couldn't help smiling when he saw the relevant news.

Seeing him laughing, Su Tong asked, "What's the matter? You can still laugh when he shoots three times in a row?"

Yang Fei said: "Price is the biggest business secret in Greater China! Procter \u0026 Gamble has been in my country for so many years, but it still hasn't shaken off that domineering attitude back then."

Su Tong said: "It's a big company, and its research and development costs, labor costs, and quality control costs are all greater than ours, and it's understandable that the price is expensive."

Yang Fei sneered and said: "The problem is that their washing powder has no technical advantages. Only those who worship foreign countries and foreign countries blindly trust foreign companies, thinking that the products of foreign companies are better than domestic ones."

Su Tong said: "What I'm worried about is that Procter \u0026 Gamble will definitely make big moves this year. If they fail to acquire it, they will try their best to build the Tide brand, especially for advertising resources. They will definitely compete with us."

Yang Feidao: "Song Qiuhan has given me the exact information that Procter \u0026 Gamble, Unilever, and Diaopai will all participate in CCTV's advertising bidding conference. It seems that this year's first bidding competition is very interesting!"

Su Tong said: "Are we also going to fight for the bid king?"

Yang Fei said: "Of course, we must become the first bidders! This will be a permanent honor!"

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