The Richest Man Yang Fei

Yang Fei originally wanted to hold the second dealer meeting the day before the CCTV advertising bid.

But Procter \u0026 Gamble's full-scale attack made him change his mind.

He postponed the dealer meeting for two days, which is the second day after the CCTV advertisement bidding.

In November in Beijin, the cold air of Siberia moved southward with a strong force.

The CCTV advertising bidding meeting originally scheduled to be held on the 2nd was postponed until the middle of the month.

Yang Fei had already made all the preparations for the bidding.

In front of the CCTV Media Center building, the CEOs of famous domestic companies all came to the scene early.

Media reporters from various provinces and cities gathered together, with long guns and short cannons, and flashing lights flickered like stars on a summer night.

Ms. Tan Xisong, dressed in the best attire of the show, greeted the wealthy businessmen in person.

For her, for CCTV, and for the domestic advertising industry, today is destined to be an extraordinary day, and it will also be a day that will be recorded in history!

Last year, Tan Xisong was here, and after listening to Yang Fei's words, she strengthened her idea of ​​taking out the best advertising slots for bidding and auctioning, and launched the concept of bidding king.

Biaowang will become an advertising gold medal that CCTV has made every effort to create, and it will also become a proof of CCTV's star-making ability!

Only Yang Fei knew clearly that Ms. Tan Xisong successfully planned and led the bidding and auction of CCTV's golden advertising segment this year, which made CCTV's total advertising revenue tenfold in just a few years.

The more significant significance of this event is that it has created a new era for my country's TV advertisements to enter the market.

According to past experience, the winery is a big player in advertising.

The profit of wine is high, almost a huge profit!

After the reform and opening up, domestic wine companies suddenly woke up overnight, and they all understood the truth that the smell of wine is also afraid of deep alleys, so they rushed to seize the advertising resources of various media platforms.

According to Tan Xisong's prediction, if nothing else happens, this year's bid winner must be produced among the major wineries.

Bosses of wine companies are rich and powerful, and as long as the advertisements are well-known, they will come in ten thousand taels of gold, so there is no need to worry about no sales and no profit.

Long before the official meeting,

Many bosses of wine companies contacted Tan Xisong through various channels to inquire about the price of this year's advertisement.

There are still people who want to follow the old path, follow the leadership and high-level route, and directly get good advertising positions. For such people, Ms. Tan puts pressure on them and refuses them all. She bluntly says that all prime-time advertising resources will be put into the auction process.

At the moment, Ms. Tan is chatting with the bosses of several wineries.

The media reporters, cameras and microphones were all aimed at them.

Procter \u0026 Gamble representatives were also at the scene.

It was Yi Fangzhou who came to the meeting on behalf of Procter \u0026 Gamble.

Procter \u0026 Gamble is also a major customer of CCTV advertising, and it is also a Fortune 500 company. It has been developing in my country for a while. As soon as the representatives appeared, they became the targets of interviews by reporters.

Ms. Tan shook hands with Yi Fangzhou, gave a welcome speech, took the admission tag in person, handed it to the other party, and said some words of thanks for the support.

A reporter asked: "Mr. Yi, may I ask if your Procter \u0026 Gamble will win the CCTV title in 1995?"

"Biao Wang?" Yi Fangzhou smiled, "This is a commercial secret, please forgive me for not revealing it. Please wait patiently for the moment when it is revealed."

"If Procter \u0026 Gamble competes for the bid king, how much will it pay?" The reporter asked the question.

Yi Fangzhou said with a smile: "From an economic point of view, of course, the less the better. We also need to consider the overall cost when developing a business and products. High advertising costs will eventually be grafted on to consumers."

The reporter asked: "Boss Yi, the sales volume of your Tide laundry detergent is not very optimistic recently. At this juncture, you have released three new laundry detergents at the same time, just in time for CCTV's advertising bidding. Do you have any ideas?" Targeted? Want to create a sensation by winning the competition on CCTV?"

Yi Fangzhou said: "With Procter \u0026 Gamble's popularity, we really don't need any sensational effect. Of course, if the advertising price is right, we will consider it. As the old saying goes, we have to consider it comprehensively, and it is not convenient to disclose it now. any information."

The reporter asked a more pointed question: "We heard that Unilever has also come to participate in the bidding. What if they win the bid? Will it have a shocking impact on Procter \u0026 Gamble?"

Yi Fangzhou said: "As long as the competition is benign, it is conducive to the advancement of the industry. We, Procter \u0026 Gamble, look forward to competing with all the outstanding daily chemical companies in the world."

At this time, a luxurious Rolls Royce drove over slowly.

As soon as the car entered the media's field of vision, it immediately became the object of much attention.

"Whose car is this?" Media reporters asked each other.

Even the bosses are very curious.

These days, not many can afford to drive a Rolls-Royce.

I don't know who shouted:

"Look, that's Boss Jiebai's car!"

"White?" Someone asked, "Washing powder?"

"That's right, it's the owner of Clean White Washing Powder, Yang Fei's car!" The man said proudly, "There is no mistake, the Shencheng license plate of 06660 belongs to Boss Yang! The Six Six Six Shopping Plaza under the name of Boss Yang, It matches his license plate number."

"Wow! The white boss can drive a Rolls-Royce? Is it so profitable?"

"Do you have any misunderstandings about clean white laundry detergent? They are now the number one in sales in the country, beating all joint venture brands and domestic brands! The former Vitality 28 factory was bought by Yang Fei!"

Yi Fangzhou next to him felt very uncomfortable when he heard this.

But what can he do?

The market share of white washing powder is indeed the first in the country!

Not to mention Procter \u0026 Gamble's Tide, even if you add pandas, carved cards, and the mystery of Unilever, it can't compare with the white share!

Many media people from other provinces don't pay much attention to the brand of Clean White, and they are also unfamiliar with Yang Fei.

Therefore, at the beginning, no one mentioned Yang Fei and Jiebai, and no one was interested in them. The media only chased the hottest hot news. Here today, the hot spot is the hot company that won the bid!

As for cleanliness?

Not to mention comparing with Procter \u0026 Gamble and Unilever, even compared with those big domestic wine companies, it is not enough, right?

Therefore, the media reporters lamented a few words about how nice the car is and how nice it is to have money, so they stopped paying attention.

However, Tan Xisong's next move attracted everyone's attention.

When Ms. Tan saw Yang Fei's car approaching, she greeted him with a smile on her face!

No matter how big the boss of the company came before, she only stood at the door to greet him, and did not go forward!

Clean and white boss, has such a big face?

The quick-response media person immediately directed the photographer: "Hurry up, take a close-up of the car. There are not many such good cars in China."

"That's right, let's use the photo of this car driving in as the headline, and the title is called Pure White Appearance, Who Will Fight!"

"Boss Yang has come down! I want to take a picture of Director Tan, so hurry up and take pictures."

The media reporters rushed to the Rolls-Royce like a swarm.

The other bosses, with expressions similar to those of Yi Fangzhou, looked sideways at the owner of this imposing luxury car that completely overwhelmed everything else!

To their displeasure and shock, Ms. Tan actually opened the car door for Yang Fei herself!