The Richest Man Yang Fei

"Thirty-five million, the first time!"

"Thirty-five million, the second time! Are there any other companies bidding?"

The host's tone was full of excitement.

"Thirty-five million..." The host scanned the audience, but his eyes lingered on the representatives of Unilever and Jiebai laundry detergent.

Unilever dropped the competition.

Everyone is afraid of being placed in a high-priced competitive position!

Thirty-five million, already more than the actual value of this advertisement!

The white washing powder did not move either.

Wei Xinyuan, who had been raising placards without hesitation, suddenly lost his temper.

Because Yang Fei gave the order: "Give up!"

Yes, at the most important moment, Yang Fei gave up.

This made everyone think that Yang Fei was afraid of P\u0026G.

Because Procter \u0026 Gamble's strength is still higher than Yang Fei's beautiful daily cosmetics!

Even Wei Xinyuan thinks so.

However, he let out a long breath. He felt that the boss's abandonment was right.

Thirty-five million, where should I put it?

The host smiled slightly, raised his voice, and shouted: "35 million, the third time! The victory belongs to Procter \u0026 Gamble!"

After a long round of bidding, Procter \u0026 Gamble finally won the ad as it wished.

But the price they paid was also staggering.

Everyone in the audience was stunned by this behavior of spending money on advertisements.

The concept of advertising marketing is gradually becoming popular in China.

Whether it is a state-owned enterprise or a private enterprise, they are all aware of the importance of advertising.

And many companies that advertise on CCTV, such as Helios, Heart K and other health care products, have achieved good development, which intensifies everyone's competition for high-quality advertising resources.

Yang Fei applauded along with everyone, congratulating Procter \u0026 Gamble for winning the 7:00 p.m. time advertisement.

Su Tong asked with some incomprehension: "Yang Fei, didn't you say that you are determined to win? Why did you give up?"

Yang Fei winked at her: "Go back and talk."

Although Su Tong has been with Yang Fei for so long and has learned some commercial warfare techniques, she is still a little simpler than Yang Fei. At this time, she still doesn't understand Yang Fei's tactics.

Procter \u0026 Gamble representatives who successfully won the advertisement were a little unhappy.

They originally wanted to raise the advertising price so that Yang Fei would pay more.

The results of it?

The bitter fruit they planted, they ate it themselves!

Who would have imagined that the white washing powder, which has been chasing after her, would be cowardly at the most critical moment?

The P\u0026G representatives looked at each other.

"Forget it, just take it down! We still need this advertisement." The boss of Procter \u0026 Gamble waved his hand.

"What kind of routine is this Yang Fei playing? Why can't you understand?"

"They still want to compete, but the price is too high and may exceed their budget. After all, they just won a bid of more than 70 million yuan!"

"That's true. Then I wonder, their white laundry detergent, last year's bid king, won't be on the list this year? Then last year's bid king halo will disappear soon."

"Hehe, isn't that better? However, I don't think Yang Fei is so stupid! They must have another trick. There are still a lot of advertising resources below!"

"Do you want to continue blocking?"

"Well, let's see what happens!"

Next, the host announced that it will enter the five-second ad bidding after the Biaowang ad.

After the news broadcast and before the weather forecast, there is a 30-second advertising period.

This is also the most important manifestation of the commercialization of CCTV at the end of 1993.

Thirty seconds, six five-second advertisements can be inserted.

The first one is called Biaowang.

There are five other advertisements. Although the effect is slightly inferior to that of the standard king, they are also golden advertisements.

These five advertisements have become the object of competition for the majority of participating companies.

And the entire bidding meeting has reached a fever pitch here!

"Boss, do we still have to compete?" Wei Xinyuan asked.

Yang Fei said lightly: "Of course, if you lost a city just now, you must win it back here. If I don't tell you to stop, you just keep raising your cards!"

"OK,

boss. "

At the beginning of the bidding, the sounds of placards and quotations came one after another, flooding the venue like a tide.

Raising a card once is a price increase of 100,000.

At the beginning, everyone was relatively calm, and everyone was increasing the price according to the placard price.

Later, some companies felt that this kind of bidding was too slow, so they started to bid directly, increasing the price by 500,000 or 1 million.

So, ten minutes later, the price soared to 20 million.

With the previous bidding as the bottom, everyone raised their signs without any scruples.

And everyone has a certain psychological tolerance for the quotation of tens of millions, and no longer makes a fuss, and no longer is surprised.

Because everyone has to accept the fact that CCTV's advertisements have really increased in price, and the increase is scary. If you don't have the strength, don't come to test the water!

This year's advertising costs are much higher than last year's.

The budgets of many enterprises are not enough, and the representatives call back on the spot to ask for instructions and report, and ask the superiors whether to increase the budget.

The bosses who attended the meeting in person discussed with the think tanks.

Money is a number here, and a few million can only buy an inconspicuous small advertisement. If you want to gain attention and get traffic, you have to spend tens of millions!

The hard-earned money of entrepreneurs is thrown here.

A young man sitting in front of Yang Fei, only in his twenties, kept looking back.

Yang Fei found that this person had hardly raised his cards.

This is not surprising, with so many companies coming, not every company has the strength to compete.

Many companies are invited to come and find that they do not have the strength to compete, so they give up rationally.

Some entrepreneurs were greatly stimulated at this bidding meeting. They suddenly realized that big companies are so awesome, and they have finally seen the world. After returning, I will work hard and look forward to a battle in the coming year!

Looking at the young man in front of him, Yang Fei suddenly recognized him and asked, "Are you Hu Zhibiao?"

"Yes, I'm Hu Zhibiao! Boss Yang, do you recognize me?"

"Hehe, I recognize you, the boss of Aiduo vcd!" Yang Fei smiled gently.

Hu Zhibiao turned around happily, and stretched out his hand: "Boss Yang, hello, you are my idol!"

Yang Fei shook hands with him: "Mutual progress."

Hu Zhibiao founded his own company in July 1995. At that time, Jacky Cheung's "Love You More Every Day" had just entered the pop music charts. He liked to sing karaoke, so he said he would use it, so , there was a vcd brand named "Aiduo" for a while.

The current Hu Zhibiao, who has just established the company and is not yet a big boss, came to participate in this bidding meeting to see the excitement.

Looking at the quotations of tens of millions and tens of millions from other companies, Hu Zhibiao was admiring, and at the same time secretly vowed that next year today, he must bid tens of millions like them!

Bidding continues.

"Thirty-five million!" Unilever's representative shouted out a high price, breaking everyone's bidding.

"Boss, are you still following?" Wei Xinyuan asked.

"Follow!" Yang Fei said lightly.

This advertisement, 35 million is still worth following! 8)