The Richest Man Yang Fei

Seeing that the bidding was getting higher and higher, the representatives of Procter \u0026 Gamble decided to give up the competition for this advertisement. After all, they had already got a golden advertising space.

But Unilever is different. They need this advertisement, just like fish need water.

In Yang Fei's impression, in the mid-1990s, the domestic daily chemical market was never as fiercely competitive as it is today.

This big stage should have belonged to each winery.

The battle for the CCTV standard king was a war between wineries in the past few years, and a melee among VCD manufacturers in the next few years.

The winners of these standard kings all declined or even destroyed without exception, and the speed of their fall was beyond people's imagination.

Because of this, King Biao's aura plummeted in an instant.

In 2001, Wahaha won the bid with only 210,000 yuan.

Fortunately, Wahaha succeeded.

The halo of CCTV's standard king is back.

It was not until 2005 that daily chemical products became a hot topic. In addition to Procter \u0026 Gamble becoming the new standard king with 380 million yuan, Longrich's advertising investment also exceeded 100 million yuan.

However, these are things for later.

The commercial market in this life, because of the arrival of Yang Fei, has long changed the pattern.

The sudden emergence of Beautiful Daily Chemicals, in just over two years, achieved the first domestic market share of washing powder, which greatly stimulated the development of the entire daily chemical industry, and also made international companies such as Procter \u0026 Gamble and Unilever, Began to re-examine the Huaxia market and made a new layout.

The most direct consequence is that the competition between the daily chemical industry has been directly advanced by ten years.

It can be said that the appearance of Yang Fei directly gave birth to the global competition in the daily chemical industry.

In any industry, when a brand suddenly achieves great success, it will inevitably trigger a wave of follow-up trends.

Where there is interest, there is capital.

There is no shortage of capitalists in the world. I don’t know how many capitals in the world are watching, just waiting for which industry to flourish, and then pounce on them.

Yang Fei spent more than 30 million yuan last year and won the bid king, while the white laundry detergent has achieved great success. How can Procter \u0026 Gamble and Unilever sit still?

How can the large market of Huaxia Daily Chemicals be fully developed and occupied by a local brand?

Therefore, this year's competition for bid king and high-quality advertising resources is extremely fierce.

Unilever pursued all the way, and soon raised 40 million with Jiebai.

Under the premise that the bid king is only more than 70 million yuan, 40 million yuan for other advertisements is already a high price.

Because Biaowang is not only an advertisement, but also a kind of honor. It is the object of hype by the media and CCTV, and it can get a lot of bonus points.

As for other advertisements, although the time period is also good, they must not be compared with Biaowang.

"Okay." Yang Fei ordered calmly, "Stop arguing."

Wei Xinyuan said in astonishment: "Not to argue?"

In the last ad, I also gave up at the critical moment.

This ad, is it indisputable again?

What kind of medicine is sold in the boss's gourd?

Yang Fei showed a mysterious smile, which was unpredictable.

Even Su Tong, who knew him best, couldn't understand Yang Fei's magical operation today.

In front of so many people, Su Tong couldn't ask too many questions, so he could only keep many questions in his heart.

Unilever's final offer was: "Forty-one million!"

After Qingbai gave up, Unilever won the advertisement without any suspense.

In the eyes of the people at the scene, Jiebai couldn't stand the pressure of Procter \u0026 Gamble and Unilever, and the price was too high, so they had to give up these two advertisements.

CCTV has a rule that there are no more than three advertisements of the same category in the same time period.

In the 30-second advertisement before the weather forecast, there are already two daily chemical companies: Biaowangmeisi shampoo, and Unilever.

In other words, in the next four advertisements, at most one daily chemical company can get the advertisement.

Yang Fei did not participate in the next three advertisements, and Procter \u0026 Gamble and Unilever also died down, being competed by other manufacturers for bidding.

With the daily chemical giant in the front, the entire advertising price has been raised, but relatively speaking, the advertising price behind it is far less than before.

When the last ad is auctioned, the number of people participating in the auction is relatively small.

Without waiting for other people to bid, a loud voice suddenly sounded in the audience!

"Twenty-two million!"

Everyone looked sideways, unexpectedly, the price of the sixth advertisement was directly raised to 22 million!

The one who called out this price was none other than Yang Fei!

He took the sign from Wei Xinyuan, held it up, and repeated it again: "Beautiful Daily Chemical Factory, pure white natural soap powder, the price is 22 million!"

His indomitable aura and demeanor that swept away thousands of troops instantly shocked everyone.

After Yang Fei made an offer, he glanced at the audience contemptuously, and then looked forward calmly.

The meaning of his glance is very obvious: "If you have the kind, come to bid!"

The audience suddenly fell silent.

The strength shown by the white laundry detergent before made everyone feel lingering.

With a bidding price of tens of millions, no matter how much you bid, he will stick to it to the end. And the most important point is that if you follow the price, if it is the same as the previous bidding, and when it reaches the peak, Yang Fei will suddenly stop bidding. What? Then put you at a high price and can't afford it, so you can only pay more for advertisements.

Therefore, everyone in the audience was contemplating and thinking, should they follow?

Do you have the strength to compete with Yang Fei?

Also, is this last five-second advertisement worth tens of millions?

With these tens of millions, you can buy a lot of advertising space in other time periods.

Just when everyone was hesitating, the host shouted: "22 million, the first time!"

The host looked forward to seeing all the entrepreneurs.

Unfortunately, no one followed.

Everyone, you look at me and I look at you, thinking that other people will follow.

Such a good advertising space, those big companies do not compete?

Those ambitious small businesses don't compete?

The host shouted: "22 million, the second time!"

After shouting, the host scanned the audience with hope.

However, he was disappointed.

Everyone is waiting for someone else's bid!

However, no one bid to compete in the audience!

This is a very strange atmosphere.

Only Yang Fei, who has the wind of a king, can control it!

In this aura, other companies have collectively lost their voices!

"Two thousand, two million, the third, third time!"

The host finally announced the result: "Congratulations to Jiebai Natural Soap Powder, successfully won this advertisement right!"

At this moment, time seemed to freeze.

Only then did everyone realize that Yang Fei only spent 22 million to win a five-second ad second only to Biao Wang!

"Huh?" The audience suddenly exploded.

Everyone was discussing and asking: "What happened just now? Why didn't anyone bid? Isn't this a cheap advertisement for Yang Fei?"

"That's right, the sum of his bid and this ad is less than 100 million!"

"Unilever spent more than 40 million yuan for a five-second advertisement, which is almost half of Yang Fei's cost! It's not the king of bids!"

Everyone suddenly realized that what Yang Fei was playing before was all tricks!

What Yang Fei really wanted was actually this ad!

"Yang Fei—that's amazing! He's playing this skill beautifully!" P\u0026G executives sighed infinitely. 8)