Video Game Designer

A lot of resources have been invested in Blizzard DOTA, including online advertisements, real-world advertisements, and the Blizzard DOTA League held at the same time. Although the prize pool of 1 million US dollars is compared with the prize pool of the 6 major leagues of the League of Legends, Looks like there are some brothers out there.

But it does not prevent Blizzard from seeing its ambitions for this game. One day in advance, it included inviting active professional teams to participate in the game promotion. It seemed like a provocation. Will enter Blizzard DOTA and play with ordinary players.

Both ordinary players and industry manufacturers can clearly feel the importance Blizzard attaches to this game.

Chuhe himself is still busy with the last survivor, but Tianhe Network's League of Legends team pays great attention to the promotion of Blizzard DOTA, even though Blizzard DOTA has not yet officially launched.

However, the operation department of the League of Legends, after discussion, also started to launch a series of activities. The first is to link up with the skin of DNF, and the second is to launch a new hero. Miss 2B.

Coupled with some more powerful activities, such as completing game tasks and receiving free skin fragments to exchange for any non-limited favorite skin.

With the launch of various events, the popularity of the game has been maintained at a very high level.

Even because of the unexpected number of players, the servers in China and North America were temporarily shut down for maintenance due to insufficient load.

Then there is Tianhe Network's consistent compensation method. All players who log in to the game during the maintenance period can get a certain amount of skin fragments for free. In addition to free skin fragments, you can get a lucky bag gift bag for free, and a non-limited skin will be randomly opened in it. As for whether it is your favorite, whether it is precious or not, it depends on luck.

The intensity of the compensation can be said to be huge, but for Tianhe Network itself, this is just a bunch of data, and at most the manual fee is counted.

At the same time, because skins in League of Legends are not tradable, there is no such thing as disturbing the economic balance of the market.

Among the player groups, although there are some scolding about the server crash, there are not as many players as in other games. On the contrary, quite a few players are very happy.

"Thanks to Blizzard DOTA, various activities, and server compensation, I got the twenty-seventh skin of this account today, by the way, I am a leopard head!"

"The one above is too much. Don't you charge money to buy a skin for such a conscientious game? Look at the Level 6 Happy Man logo on your account. Do you have the heart that he doesn't have an exclusive skin?"

"No wonder you're still bronze, you know? It's because you don't have skin that you can't be promoted to the silver stage."

"After playing Tianhe online games for these years, I have come to a conclusion that zero krypton makes a fortune and depends entirely on game maintenance."

"I beg you, please let the server crash again, and the skin fragments can be exchanged just a little bit away."

Compared with the game activities of Tianhe Network, the activity rewards of major domestic games are all thunder and rain, and the reason is very simple, in order to stimulate players to spend.

If you really want to use this kind of activity to make both the Zero Krypton Party and the Populist Party play well, why would they charge money into your game?

Furthermore, this is also related to the internal KPI assessment of major game companies. If you want to do an event, including the rewards and strength of the event, and the promotion of the version, you must write it into the PPT file, and then you need to produce a data. Analysis table, such as how much this activity can increase the current data.

It's not that the operation team said that we will do an event planning today, and then it can be launched the next day, unless it is a particularly urgent situation, such as a competitor who specializes in you.

For example, it is the current League of Legends. Otherwise, the planning team of the League of Legends on weekdays will have to do a strict plan if they want to launch an event. Although they will not link all major KPIs like other game manufacturers, it also requires you to follow the planner. The team listed a PPT to explain how this activity will benefit the game and what impact it will have.

Generally, online games launch an activity every now and then, giving away a lot of things. You seem to think it is very friendly to newcomers, but in fact these activities are just to curry favor with those local tyrants who spend a lot of money.

After careful research, you will find that this kind of activity is always the most beneficial for krypton gold bosses. Usually, krypton gold bosses recharge 1,000 to increase their combat effectiveness by 10,000 points. Increase combat power by 50,000 points.

Compared with ordinary players who eat melons and watch movies, major domestic game manufacturers, as well as some foreign manufacturers such as EA, are very concerned about Blizzard's Blizzard DOTA.

After all, this is the first big company to challenge the League of Legends market. Although many game manufacturers have followed suit and produced similar games, they are only small companies and they all failed, so there is not much value for analysis.

But Blizzard is different. As a former boutique endorsement, everyone knows the strength of Blizzard. If Blizzard DOTA can succeed, at least I can learn from others. As for things like IP popularity, which one is bigger? The factory doesn't have any well-known characters yet.

It has to be said that it is friendly to novices, and coupled with Blizzard's own name, Blizzard DOTA still attracts many people.

Many players went to Blizzard DOTA because of the reputation, including many League of Legends users. After all, it is impossible for gamers to play one game at a time. Most players play several games at the same time. Not surprisingly.

Especially in the face of a game that has just been released, it is still a new game from a big manufacturer. It is normal to play it because of its freshness. As for whether it can retain this part of the players who are watching the excitement, it depends on the manufacturer. own ability.

Blizzard's own reputation, coupled with the recent battle between Blizzard and Tianhe Network, and sufficient advertising promotion, the number of online users of Blizzard DOTA on the first day has exceeded 2 million.

It can be said that it is a good score, but the key is to look at the follow-up. After all, HON, which was introduced into China before, had a horrible first-day performance under the huge publicity of Penguin, but the follow-up was directly cut in half.

With the attention of all parties, the player evaluation and first week data of Blizzard DOTA have been released soon.