Video Game Designer

Charles is in a very bad mood right now.

In other words, the high-level executives of EA, especially those involved in the Anthem project, are not in a good mood.

How can it be so bad?

It shouldn't be!

Was Anthem a success?

From the perspective of sales, Anthem is very strong, but compared with the previous hot trend and EA's internal forecast, the sales volume still did not meet expectations.

And more importantly, the sales volume of hymns is entirely based on the terrifying advertisements in the early stage.

From the initial sales, Anthem made a good start, but the word-of-mouth plummet caused by the overall quality of the game put this good start in place.

"Are the people in the QA department all working hard? Haven't they checked out so many problems?"

In the conference room, Charles was very angry.

But while he was angry, he was also a little fortunate in his heart. Back then, because Anthem was going to fight Tianhe Network's Dawn, he expressed his disapproval.

Although he is also involved in the hymn project now, at least this pot cannot be thrown on his head.

However, the performance of the hymn's failure, even though he couldn't catch it, had a considerable impact on him.

"The most critical issue now is to launch the follow-up patch of Anthem as quickly as possible. Solving the game's problems is the core issue. After all, there are not nonexistent games in the history of games. The game that can be brought back to life through follow-up content updates." Responsible for Anthem said the leader of the operational working group.

Hearing this, Charles was a little upset, and glanced at the other party without any trace.

Say this now?

What did you do earlier?

How did the internal QA of the hymn project pass! ?

Your operations department really doesn't know anything?

But as far as the current situation is concerned, this method can only be used to save it.

After all, if the follow-up content is good enough, it is not impossible to bring the dead back to life.

Although the whole hymn was sprayed miserably by the players, most of the sprays were concentrated on the server and the lack of mainline content of the game and the non-stop loading interface.

On the contrary, the mecha flight combat mode in the game is completely loved by players for its combat experience.

Anthem can still maintain the current situation, a large part of which is due to the excellent combat system and excellent graphics.

However, thinking about it makes me feel aggrieved. Whose 3A game has only been online for a few days, and they want to be brought back to life with subsequent updates?

After some of the management left, Charles and EA's CEO held a meeting with EA's voting shareholders.

"EA needs to change. Andromeda, Star Wars 2, the new Battlefield series, including the current Anthem, we have a net loss of 800 million US dollars since last year on the 3A masterpiece, and the main loss is not from the game project , but the labor cost of the extension of the game project." EA's chief financial officer Brown said.

At the same time, a simple financial report was shown to everyone present.

A net loss of $800 million, which is already four Anthem's development costs.

"According to the data, some studios in Russia, Neon, the UK, and Canada, as well as operations, distribution, and marketing departments are extremely bloated." Brown continued.

Everyone understands the deep meaning of it.

"We have to do the 3A project, there is no doubt about it." EA's current president Wilson said.

For Wilson, in fact, he is also quite uncomfortable. After taking over the mess left by his predecessor, after Andromeda and Star Wars 2, it is his turn to have another hymn.

The net loss of the 3A project was 800 million US dollars. Thinking about the profits of Fifa, The Sims, and Need for Speed ​​in the mobile game project, Wilson even wanted to persuade shareholders to support him in letting EA transform and develop the mobile game project.

But this is obviously impossible. It is possible to focus resources on the mobile game department and create a beautiful financial report.

But EA's brand reputation and 3A can't be let go.

But one thing is right, the current EA is a bit too bloated, and nearly 10,000 employees around the world are too many for EA, especially in the current Internet age.

"The global sales volume of Anthem on all platforms is 6.7 million, and Tianhe Network has already exceeded 10 million copies in the world. In the dawn, EA has part of the funds, thanks to the good news in the dawn, although the situation of Anthem Very bad, but our market value is relatively stable." Charles said.

Inside EA, Charles has always been a representative of Tianhe Network, and everyone understands what Charles means when he says this.

But no one can refute it. After all, the facts are here. EA’s own hymn died suddenly, and the sales and word-of-mouth did not meet expectations. However, the game led by Tianhe Network in cooperation with Tianhe Network was a great success. Even thanks to the success of Tianhe's online games, EA was able to stabilize the situation despite the sudden death of Anthem.

"But now that Tianhe Network owns 5% of Ubisoft's shares, we don't know whether our cooperation with Tianhe Network will be as happy as before." Some people put forward different opinions.

The cooperation with Tianhe Network at dawn was before the other party acquired 5% of Ubisoft's shares.

Although after Tianhe Network acquired 5% of Ubisoft's shares, EA also carried out a strategic cooperation with them, including the introduction of third-party games.

But this is a win-win model. If there is a joint development in the future, Tianhe Network will be more inclined to Ubisoft.

After all, EA has rotten oranges, and Ubisoft has uplay.

EA is the top publishing company in the world, and Ubisoft is not bad either.

If there is a similar cooperation, no matter how you think about it, it will not be EA's turn, unless EA has a more prominent advantage than Ubisoft.

But if you think about it carefully, it seems that there is nothing at all except money.

In terms of money, is Tianhe Network short of money?

"Some related studios may be sold to Tianhe Network. They will give us a satisfactory price, and as far as I know, they really need talents in this field." Charles said.

Charles felt that Tianhe Network would probably not be interested in the companies that operate and market these divisions, after all, it doesn't match the business of the other party at all.

However, Tianhe Network may be very interested in the research and development departments of some EA product lines, but it will definitely not be as attractive to Tianhe Network as the studio of Dead Space.

"Perhaps, we can make Tianhe Network our own?" Wilson, who sat at the top and said nothing for a long time, said.

"Fidelity, Pioneer, and BlackRock all have the intention to sell some of their shares for cash. I can contact them. I believe that as long as Tianhe Network is willing to enter the market, they will not refuse." Wilson said.

"But Tianhe Network may not be willing to enter the market, after all, EA is different from Ubisoft." Charles is not optimistic.

Compared with Ubisoft, EA's shareholders are more complicated and distributed in the hands of major investment foundations.

Even Pioneer Investment, with the highest shareholding, only holds 8% of the shares.

The most important thing is that there is absolutely no need for Tianhe Network to enter EA's body.